Course Name: $16$ DECEMBER $2023$ MARKETING MANAGEMENT FOR EXEC BACHELOR $($ALL$)($GROUP $5)$

Assessment Name: ASSIGNMENT

Mark: $70\mathrm{.}0$

Question $1(70\mathrm{.}00$ Point$)$

Explain the importance of $4$ components of marketing mix and use YOUR organization as examples $(18$ marks$)$

Explain $3$ importance of branding to the corporation and provide examples $(9$ marks$)$

What is market segmentation and market positioning? Explain with appropriate examples $(10$ marks$)$

Explain three major factors in influencing consumer purchasing behavior, provide examples $(9$ marks$)$

Describe three main objectives of advertising and give effective examples used by the any identified company $(15$ marks$)$

Describe the meaning of Unique Selling point $($USP$)$ and provide relevant examples $(9$ marks$)$