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Course Pack Avery, J, (October 2016). Competing with Goliath. Harvard Business Review . write about 350 words a.What special challenges does Tela face as a

Course Pack Avery, J, (October 2016). Competing with Goliath. Harvard Business Review. write about 350 words

a.What special challenges does Tela face as a second mover?

b.What were your criteria for making this choice?

c. Which of the brand positioning option(s) should Tela pursue? Why?

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