COURSE: STRATEGIC MANAGEMENT

CODE: BAGB3013

Provide answer in essay.

Suggestion of an optimal strategy Life Bites Catering is a catering business that specializes in providing highquality, healthy and delicious food to its customers. As a catering business, Life Bites Catering has to deal with a lot of challenges that come with the catering industry such as food safety, quality control, and customer satisfaction. In order to succeed in the catering business, Life Bites Catering needs to adopt an optimal strategyr that addresses these challenges and helps the business to grow and prosper. In this article, I will suggest an optimal strategy for Life Bites Catering that addresses these challenges and helps the business to succeed. Focus on Ouofiru and Sofen' The catering industry is highly regulated, and food safety is of paramount importance. Life Bites Catering needs to focus on maintaining the highest standards of quality and safety in its operations. This means That the business needs to ensure that its food is prepared using the freshest and highest quality ingredients, and that it is stored, transported and served in accordance with the highest food safety standards. The business should invest in training its staff on food safety and quality control, and should also conduct regular audits and inspections to ensure that all standards are being met. Provide Customized .Menue Life Bites Catering should provide customized menus to its clients. This means that the business should work closely with its clients to understand their specific needs and preferences, and to create menus that meet those needs. By providing customized menus, the business can diEerentiate itself from its competitors and provide a unique value proposition to its clients. Qer or Wide Range of Services Life Bites Catering should o'er a wide range of services to its clients. This means that the business should not just provide catering services, but should also offer event planning, decor, and other related services. By offering a wide range of services, the business can create a one- stopshop for its clients, and provide a more comprehensive and convenient solution for their needs. Emgiiosize Snaioinooiiiiv Sustainability is becoming increasingly important in the catering industry. Life Bites Catering should emphasize sustainability in its operations by using locally sourced, seasonal, and organic ingredients wherever possible. The business should also minimize waste by using sustainable packaging and by donating excess food to local charities. By emphasizing sustainability, the business can differentiate itself om its competitors and appeal to customers who arle concerned about the environment. Uiiiizo Tocimoio Technology can be a powerful tool for catering businesses. Life Bites Catering should utilize technology to streamline its operations, reduce costs, and improve customer service. For example, the business can use online ordering systems to make it easier for clients to place orders, and can use inventory management software to track its supplies and reduce waste. The business can also use social media and other digital marketing charmels to reach new customers and build brand awareness. Focus on Customer Saris crc iion Customer satisfaction is crucial in the catering industry. Life Bites Catering should focus on providing exceptional customer service, and should be responsive to its clients= needs and concerns. The business should also solicit feedback from its clients and use that feedback to improve its operations and services. By focusing on customer satisfaction, the business can build longterm relationships with its clients and generate repeat business. Build or Strong Brood Finally, Life Bites Catering should focus on building a strong brand. The business should develop a unique value proposition and communicate that value proposition to its clients through its marketing and branding efforts. The business should also mvest in building a strong online presence through its website, social media, and other digital charmels. By building a strong brand, the business can differentiate itself om its competitors and establish itself as a leader in the catering industry. In conclusion, Life Bites Catering can adopt an optimal strategy that addresses the challenges of the catering industry and helps the businessObjectives for your strategy Objective 1: Expand I'vlarket Share Life Bites Catering aims to expand its market share by increasing its presence in the market and reaching out to potential customers. The following are the specific= measurable, and timely objectives to achieve this goal: Objective 1.1: Increase Brand Awareness Life Bites Catering aims to increase its brand awareness by conducting marketing campaigns through various channels. The target is to increase brand recognition by 313% within six months. The success of this objective can be measured by conducting suiyeys and analysing website trafc. Objective 1.2: Develop a Customer Referral Program Life Bites Catering aims to develop a customer referral program that rewards existing customers for referring new clients. The target is to increase the number of referrals by Eq'l-ZI within three months. The success of this objective can be measured by tracking the number of referrals and analysing the revenue generated from new customers. Objective 1.3: Develop a Sales Team Life Bites Catering aims to develop a sales team that focuses on generating new leads and converting them into customers. The target is to increase the number of newr customers by 15% within six months. The success of this objective can be measured by analysing the number of new customers and revenue generated. Objective 2: Improve the IQuality of Service Life Bites |Catering aims to improve the quality of service by providing exceptional customer service and delivering highquality food services. The following are the specic= measurable, and timely objectives to achieve this goal: Objective 2.1: Conduct Customer Satisfaction Surveys Life Bites Catering aims to conduct customer satisfaction surveys after each event to identify areas for improvement. The target is to achieve a customer satisfaction rating of 913% within six months. The success of this objective can be measured by analysing survey results and feedback. Objective 2.2: Develop a Quality Control Process Life Bites Catering aims to develop a quality control process that ensures consistency in the quality of food and services. The target is to achieve a quality rating of 95% within six months. The success of this objective can be measured by analysing feedback from customers and conducting internal audits. Objective 2.3: Invest in Employee Training Life Bites Catering aims to invest in employee training to ensure that all employees are equipped with the necessary skills and knowledge to deliver exceptional services. The target is to achieve a training completion rate of l'i within six months. The success of this objective can be measured by analysing training records and employee feedback. Dbj ective 3: Diversify Service DEerings Life Bites Catering aims to diversify its service offerings to cater to the changing needs and preferences of its customers. The following are the specific: measurable, and timely objectives to achieve this goal: Objective 3.1: Develop a Healthy Menu Life Bites Catering aims to develop a healthy menu that includes vegan, glutenfree: and low calorie options. The target is to increase the +revenue generated from healthy menu items by 15