COURSE TITLE: INTRODUCTION TO BUSINESS

COURSE CODE: MGT1013

Question 1:

Course Learning Outcome (CLO) 1: Describe the scope of business in the nation and world today.

Given that you were the entrepreneur, what are the factors affecting ethical behavior in business?

(30 marks)

Question 2:

Course Learning Outcome (CLO) 2: Identify major business functions of accounting, management, marketing, and economics.

Management is a process of coordinating people and other resources to achieve the organization's goals and objectives. Discuss the basic management function by using SWOT analysis. You can give an example to support your answer.

(30 marks)

Question 3:

Course Learning Outcome (CLO) 3: Define and apply business terminologies

Given that you are the marketing manager of Nestle Company and you are required to produce a new product (example: Probiotic Milk drinks) in the market. Identify and explain how do you want to promote this new product to the market. Explain your strategies and give relevant examples.

(40 marks)