COURSEWORK 1: GROUP WRITTEN REPORT

Since launching in 2019, ZUS Coffee has grown by leaps & bounds. ZUS Coffee is a cup of clean, consistent & well-handled coffee. With the best quality ingredients, high-level coffee brewing technology and innovative business model, ZUS Coffee evolving the concept of coffee consumption to make specialty coffee affordable for everyone, every day.

Important hint:

Your answer required sources preferably covering from 2018 to 2023 only with proper APA citations.

Question 1

Discuss background of the ZUS Coffee Malaysia.

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You are required to write on the Vision, mission, goals, major products and services, major products market share, companys share market price, high lights of big results on financial performance and success story.

(20 marks)

Question 2

Based on the ZUS Coffee Malaysia published information discuss in relation to identify stakeholders, core competencies and competitive strategy (a Strategic plan) that will be make ZUS Coffee Malaysia to gain competitive advantage.

(20 marks)

Question 3

The PEST (Political, Economic, Social and Technology) analysis on ZUS Coffee Malaysia.

(20marks)

Question 4

The SWOT (Strength, Weakness, Opportunity and Threat) analysis on ZUS Coffee Malaysia.

(30 marks)

Question 5

Discuss the lessons you have learned after studying Question 1 to Question 4.

(10 marks)