Coursework 1 Guideline In this coursework, you are expected to implement what you have learned in class to a real life company rather than explain the theory. You need to relate to the theory to a level where your arguments are supported by these theories. It should be between 2000-2500 words and be submitted on 22nd January 2016 until midnight. Coursework submission is only accepted through Unihub. There are two optional choices for Course 1. Choose only one of the two given optional choices. Option 1 Analyse a real life company of your choice (This company can be from any industry, and be at any stage of internationalization) for a new destination for internationalization. You are expected to explain through all theories of internationalisation. The theories should provide insight about the motivation, benefits, process (how this company internationalise) and form of internationalization (entry mode). If you are proposing an early stage of internationalization (exporting) then please explain how this decision can be developed for further levels of internationalization (equity based internationalisation). The option 1 of the coursework 1 specifically asks you to do: Choose a company Any company that is legal Any company but choose one that is very unique and interesting to read Any company from any country, but companies from developing and transition countries are better. Any company, size does not matter, smaller companies are better in fact Any company, technological advancement is not important, but companies with advanced technologies are better Use theories to explain the internationalisation Use Dunning Eclectic Paradigm (OLI) definitely. Use Learning Theories of Internationalisation definitely. Choose at least on from Vernon's PLC, Porter's Diamond and Network Theories of Internationalisation This means you need to cover at least three theories. At the end of the coursework Advice the company to internationalise to another country that they are not operating at this moment Advise them an entry form such as foreign direct investment, exporting (direct, indirect) and licensing. Advise them if possible a series of international expansion possibilities. One location following another such as. If they build a factory in Mexico, they can use this to export to Latin American countries as well as US and Canada. Structure of the Coursework A short introduction that explains the company that you have chosen and the motive for internationalisation. This should be followed by theories of internationalisation that you will explain and apply to your company. For example if you are using Dunning eclectic paradigm then it is expected that you should have a section on the ownership, location advantages and internalisation. Also you should discuss the entry mode according to decision making framework that has been explained within the lecture. The Uppsala school of internationalisation however should explain and apply establishment chain, psychic distance and diversification. The establishment chain should have 2 state and 2 change elements into it. So I should remind you that I know the theories but would like to see how you have applied them within the companies. The last section of the coursework should explain your recommendations. Important and Useful Advices The coursework is related to application of the theories rather than explaining me the theories again. Please just explain the application of them. Key and most important points in the theories such as Dunning eclectic paradigm: ownership advantage, location advantage and internalisation, decision making framework, export, FDI and licensing are key phrases that you may want to mark them as bold within the text. This will help the reader. Do not explain the company too much and should remind you that such analysis like SWOT, five forces and etc... will not be helpful for this coursework. You should concentrate on the theories of internationalisation. Option 2 Develop Key Performance Indicators (KPI) of various activities of a MNC in manufacturing industry. You need to suggest the relevant data for the KPIs you developed. Accordingly, you need to indicate the specific dimensions of the company's operation activities and to explain the importance of the dimensions in the context of current operation activities of the company. The option 2 of the coursework 1 specifically asks you to do: Choose a company Any MNE in manufacturing industry Any MNE but choose one that is very unique and interesting to investigate Any MNE from any country Also, you can define one or two factories of the MNE Use concepts to apply for the option2 Use the definition of KPIs definitely. Use the background information of operation strategies, supply chain(supply network), facility layout, capacity, process technology and the internalisation process At the end of the coursework Advice the company to provide the KPIs and the relevant data for measuring the specific dimensions Advise them how the suggest KPIs can be helpful for the company's operation activities It would be better if you could show the interrelationship between suggested KPIs to understand and measure the current operation activities of the MNE Structure of the Coursework A short introduction that explains the company that you have chosen and the motive for developing KPIs In the essay, you need to indicate company name and to explain what kind of operating performance dimensions you want to investigate. Also, you need to explain why the dimensions are critically important to understand the current operation activities. Provide the updated operation information of the target company in the context of your focus, such as, facility layout, supply network, or capacity. Then, develop your own KPIs and suggest the relevant data in measuring the KPIs. Finally, you need to show the interrelationship among the suggested KPIs. Overall, you need to provide the definitions of key concepts you investigate. Important and Useful Advices The coursework is related to developing of KPIs rather than only elaborating the company's current situations or only explaining relevant concepts Do provide simple or generic KPIs from textbooks or other resources. Create your own interesting KPIs Do not explain the company too much and you need to explain logic and a relevant date of the suggested KPIs for measuring the dimensions you want to investigate. You need to include appropriate reference both in-text and at the end of the essay