Courts Singapore

Read the following reports/analyses on Courts.

Read the case study by Adobe.Link to the article.

https://business.adobe.com/sea/customer-success-stories/courts-asia-case-study.html

Conduct more research on the company and answer the following two (2) questions.

Question 1 Discuss any two [21 macroenvironment factors listed below that affect the household appliance industry in Singapore: a) Economical b) Environmental c) Social-cultural d) Technological (60 marks) Here are some suggestions on how to a good macroenvironment analysis. a The macroenvironment analysis (PESTLE analysis) studies important external forces that impact the market and players. Usually, you do not discuss company-specific information under the macroenvironment analysis. - Facts speak louder than words. Always try to support your argument with statistics, research findings and other evidence, and remember to reference sources of evidence diligently to avoid plagiarism. - Look into the quality, not the quantity of supports. Choose to discuss only two trends instead of three if you can bring more depth to the discussions. Only use the most persuasive evidence and do not just accumulate facts. - The purpose of macroenvironment analysis is to shed light on opportunities and threats for a brand, so keep asking yourself what a particular trend means to the brand (implications) and discuss accordingly. . Apply critical thinking: try to look at the same trend from different angles. A trend can present as either an opportunity, threat or sometimes both. Question 2 Illustrate the benefits of an omnichannel marketing strategy for Courts. Note: there can be many benefits associated with omnichannel marketing. Please focus on two (2) benefits and support your argument with evidence and examples. (Note: for the definition of omnichannel marketing, please refer to textbook p518 and conduct further research on this concept) (40 marks)