• Covid 19 previously hit this local restaurant in your neighbourhood in the last two years, but this past summer people are now fully going back to food outlets and it is getting competitive!.
• This should not be chain account like Jack Astor's, or a fast food restaurant like, McDonalds or Pita Pit but a local sit-down, independent restaurant in your neighbourhood
• Your report must be a fully integrated campaign with a solid creative idea that extends to a multiple mediums. Make sure your report has flow, linkage and solid rationale explained in each section. Lastly remember you are telling a story! Imagine you are going into a bank to ask for money. You plan has to be compelling to get the $25,000!

Business Background & Objective

1. Provide some context on the cafe's in North York current situation to set up your report: i.e. what is it's uniqueness, reason for being etc.
2. What are the big issues and opportunities the business currently has?
3. What is the key business objective for this campaign?
5. Communication Objectives:(remember this must be quantifiable and link to the business objective)
   1. Be clear on what these are and provide a few points of rationale.