Question
Covid Shipping Ltd. Expects to earn $1.3 million per year in perpetuity if it undertakes no new investment opportunities. There are 100,000 shares outstanding, so
Covid Shipping Ltd. Expects to earn $1.3 million per year in perpetuity if it undertakes no new investment opportunities. There are 100,000 shares outstanding, so earnings per share (EPS) is $13 (or $1.3M/100,000 shares). The firm will have an opportunity at date 1 to spend $1,000,000 on a new marketing campaign. The new campaign will increase earnings in every subsequent period by $310,000 (or $3.10 per share). This is a 31% return per year on the project. The firms discount rate is 8.2 percent. What is the value per share before and after deciding to accept the marketing campaign?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started