Covid-19 and the global pandemic truly reshaped the way we live and work. Most businesses today must adapt themselves to the changes in this new era even when the pandemic is over. New customer habits have been cultivated and they are more willing to purchase the products or services online.

As a result, many traditional enterprises are experiencing their digital transformation. But cultivating a data-driven culture and fully embrace advanced analytics is a big challenge for most companies although necessary. And implementing prescriptive analytics is no exception, as it requires significant investment, expertise and collaboration among departments and teams.

Let's consider the company Grab Food, which is one of the major players in the food delivery business of Singapore and other Southeast Asia countries. Over the past year, Grab Food's business has increased fast in the F&B business and even extended to other services.

You are expected to conduct a detailed research and analysis of Grab Food's services in Singapore and present your report as guided by the questions below.

1. Evaluate two (2) business processes in Grab Food that would require sophisticated prescriptive analytics, e.g., large scale computation and optimization. Critique how prescriptive analytics is demanded and what are the possible challenges.