COVID-19 has emerged globally at unprecedented speed and scale. Experts don't know how long this virus will take to its end. Various Nations have lock down whole country to prevent spread COVID-19. As a result of the lockdown, the commercial and business activities have been seriously affected and the availability of the business resources such as workmen, material, transport etc. has been troubled.

While the full marketing impact of COVID-19 (Coronavirus) on consumer buying habits, brands and agencies is largely unknown, there are many factors that will guide short-term decision making. There are still many uncertainties as to how the next few months will impact the global community, both professionally and personally, so it is essential to look at both spectrums to make educated decisions regarding marketing investments.

When making decisions on advertising campaigns, the two primary areas to consider are changing consumer behaviors and impacts on individual industries (from supply chains to point of sales). Strategically thinking through the below thought-starters will be crucial in making the right decision for your brand or clients.

1.As a Marketing Manager, you are required to evaluate an information and suggestion about your marketing department.

A.Is your business brick and mortar, e-commerce, or both?

B.How is Coronavirus influencing your consumer's buying habits?

C.How are your core target markets or users impacted by COVID-19?

2.Increased "work from home" periods will naturally lead to an increase in the time spent online for personal use. As a marketing manager, discuss to manage this situation.