Covid-19 vaccination was developed very rapidly and is currently available under emergency authorization in US.While medical professionals have been debating its long-term consequences, there is a fair amount of misinformation in the social media regarding the vaccinations, often used by citizen to decide on their vaccination decision.Facebook is under the hot seat as the primary source of misinformation through its recommendation engines.

Facebook created a very successful engine for news delivery to its subscribers.The engine uses AI techniques to learn and maximize relevant content to its subscribers based on past browsing.Facebook objectives are driven by its ability to keep its subscribers engaged.However, without a proper transparency, Facebook could lose its subscribers or face regulatory risk.

Facebook executives feel the need to present their views to local, state, and national governments so they are not perceived as the source of misinformation.Their role is to be a neutral provider of information.They would like to run a marketing campaign targeting state government to show their genuine interest in providing its citizen with good unbiased information on vaccine. Where do they start and how do they organize this campaign?

Q1: Which state should they prioritize for this campaign.The prioritization is based on their biggest benefit to Facebook.Which factors would you consider and which features would you develop to help with this prioritization