Coyle went on to describe the many ways in which Popovich, although extremely vocal and hard on his players, also cares deeply about each player and absat the fict that there is more to life than basketball. Coyle provided examples of how Popovich intenacts individually with players, showing his safter side, while at the same time reinforcing his expectations. Through other examplesand research, Coyle pointed out that at the core are three key elements communicated to the players that set the tone for a positive culture. These three are: "You are a part of this group." This group is special we have high standards," and I I believe you can reach those standards" (p.55-56). As Coyle noted, "These signals provide a clear measge that lights up the unconscious brain: Here is at sufe place to give effort (p.56). Coyle also pointed out that Popovich's communication to players consists of three types of belonging cares: - "Personal, up-close connection (body language, attention, and behavior that translates as 1 care about you)" (p,56). - "Performance feedback (relentless coaching and criticism that translates as 'we have high standards here" (p.56). - "Big-picture perspective (larger conversations about polities, history, and food that translates as "life is blgger than basketball')" (p. 56). The key, Coyle suggested, is that Popovich uses these signals much like a skilled director uses a camera. As quoted from Coyle: "First he woms in close, creating an individualized connection. Then he operates in the midille distance, showing players the truth obout their performance. Then he pars out to show the larger context in which thelt interaction is taking place. Alone, each of these signals would have a limited effect. Bat together thicy create a steady stram of mangical feedback" (P. 57). 3. What elements of Schein's primary mechanisms for influencing culture in table 4.2 in the text do you think are most evident in this case study