CP Fitness Case

CP Fitness has operated for five years. It mainly offers individual exercise, exclusive personal training/coaching, and health enhancement service for clients. CP Fitness has been established in Brisbane, Tasmania, Perth, and Sydney. The organisation is also looking to expand its business in Melbourne CBD and Canberra in next year.

Mission Statement

CP Fitness will serve our customers with high quality, unique, comprehensive as well as distinctive health services. To response these, our staff will all be well trained from day one they have started, and they will also be quarterly trained. This is to ensure we achieve what we have promised.

Vision Statement

CP Fitness is committed to a developed role as a premiere provider of wellness integrated services. With our professional staff, we will enhance and implement better programs and services happening to our clients.

Business Strategy

• CP Fitness is planning to operate new branches in Melbourne CBD and Canberra in next year
• Existing branches of CP Fitness are committed to serve the high standard of exercise and trainings
• CP Fitness will regularly provide staff trainings to ensure that all our staff can serve customers with great experiences
• The organisation intends to focus more on advertisement
• CP Fitness will regularly review and offer competitive price and promotion to keep maintaining the number of our customers

Marketing Strategy

CP Fitness especially focusses on offering affordable price and better quality for personal training than other competitors in the areas. We will initially start to train our staff from the first day. This is to ensure that our staff clearly understand what their jobs and responsibilities are. We also will ensure that our staff are well trained in customer service so that they can make our customers satisfied and happy.

As well as service quality, we aim to use several online platforms, including Instagram, Facebook, CP website, twitter and others, for advertisements. The company additionally advertises in various sport magazines as we believe this can be another crucial channel apart from online platforms to advertise and attract more customers.

However, the company still believes that the most critical marketing strategy is word-of-mouth. CP Fitness expects to hold information seminars on its services at all the service groups and schools within a 30-mile radius of the business.

Pricing Strategy

CP Fitnesshas employed a competitive pricing strategy. The company's service charge is set to be cheaper than other larger services. The average price of our research has showed that the average of annual membership cost is about $250 for membership, so the company will beat by 10% discount for our member.

Business Objectives and Key Performance Indicators (KPIs)

This section will outline CP Fitness Business Objectives and what our organisation is aiming to accomplish:

• Increase new membership sales by 15 percent in the next quarter and increase by 20 percent at the end of the fiscal year
• Increase customers satisfaction rate
• Decrease unnecessary costs
• Maintain and improve facility equipment to meet high-standard
• Ensure that our personal training staff are knowledgeable and well trained
• Provide a diverse range of class exercise to clients such as yoga, boxing, cardio workout

Workplace Policies and Procedures(For further details, please refer to the next page)

• Code of Conduct
• Code of Ethic
• Diversity and Inclusion Policy
• Communication Policy and Procedures

Code of Conduct Policy

The Code of Conduct outlines how CP Fitness's employees are expected to perform the following things:

• To promote the positive aspects of fitness.
• To ensure all activities are appropriate to the age, ability, and experience of those taking part and make sure all participants are suitably prepared physically and mentally when learning new skills.
• To report any incidents, referrals, or disclosures immediately, following the appropriate guidelines set out in the CP Fitness procedures
• To ensure that confidential information is not disclose unless with the express approval of the individual concerned
• To consider the wellbeing and safety of other colleagues and clients before the development of performance
• Encourage yourself and colleagues to value your and their performances and not just results
• No drinking any types of alcohol before or during training or events.
• Never involve with violations or use of prohibited substances
• Not showing aggressive behaviour and appearance, dressing suitably and not using inappropriate language at any time whilst work or attend activities in CP Fitness
• To develop and enhance suitable working relationship with others based on mutual trust and respect

CP Fitness's leaders/managers are expected to embody the following things:

• Commitment- Leaders/Managers at CP Fitness are as role models to all staff. Thus, they must always strive to exemplify an organisation standards and values so that others will follow what they have done in good way.
• Diligence - Leaders/Managers must perform the accurate and timely completion of their tasks and responsibilities
• Respectfulness -Leaders/Managers must consider that every employee at CP Fitness is equal and they all have rights to make decision and act in their ways as long as these are compliance with legal and company's requirements

Code of Ethics

The Code of Ethics outlines how CP Fitness's requires its employees to carry out their duties and responsibilities at all times in a way that does not compromise professionally, ethically and morally any person with whom they interact in a professional setting, regardless of position, situation or condition that person in society.

• Personal Relationships - All CP Fitness's staff are not to access personal relationships that aim to damage the integrity and professional trust
• Confidentiality- Beyond to the essential information sharing among employees are responsible for confidential client information in accordance with relevant privacy laws.
• Respecting Colleagues and Client's Rights -All staff have a responsibility to promote and prevent the situations which privacy, autonomy, and safety of all people with whom they communicate with. These will not consider position, situation or condition that person is in society.
• Discrimination -The organisation is not tolerant with any kinds of discriminations, including ethnicity, culture, language, age, gender, religion, political beliefs, or status in society
• Loyalty- Employees should be loyal to their organisation, colleagues and their members of the profession and should respect and uphold their dignity.

Diversity and Inclusion Policy

1. Objective

CP Fitness recognises and celebrates the value and contribution each employee brings to our organisation and appreciates the value of attracting and retaining individuals from diverse backgrounds. CP Fitness is committed to providing and enhancing a working environment that is equal and flexible. This is to promote personal and professional growth and advantages from the abilities of its diverse workforce.

1. Scope

The diversity and inclusion policy and procedures aim to apply to all CP Fitness Directors and employees.

1. Diversity programs and practices

To achieve a diverse and inclusive workplace environment, CP Fitness supports the following programs and practices:

1. Recruitment, Selection and Promotion Process

CP Fitness recognises the value of recruiting, selecting and promoting employees with diverse backgrounds, knowledge and experience. This is because we believe that fairness and equality will lead to creative and innovative in our workplace. We recruit and select our employees by identifying the most suitable knowledge, skills, experience and personal values.

1. Remuneration

Our role grading and remuneration review processes actively consider equity in both grading and remuneration. This will drive us to continually develop strategies and initiatives to resolve any identified gaps.

1. Equal opportunity training

All employees will have the same and equal opportunity to attend training sessions in our company.

1. Gender diversity

Gender equality at all levels of the organisation is a key component of our Diversity and Inclusion Strategy.

1. Employee consultation

We will use the survey method to carry out the consultation annually. We will focus on gaining insight into potential challenges to diversity and opportunities for future actions.

Communication Policy and Procedures

Policy

CP Fitness offers various types of exercise, including personal training, group exercise programs, as well as dance classes. The Communications Policy aims to outline and standardise the communication platforms within the company.

This policy was created to ensure that crucial information is disseminated amongst the CP Fitness employees in a way that is accessible, accurate, and appropriate in contents. The Communication Procedures have been set up in accordance with Australian legislative requirements and standards of best practice.

Communication Channels

For the work-related purposes, our employees are highly encouraged to use all communication channels; however, they must comply with this policy and other applicable policies and regulation. If an employee fails to do so, this may directly result in disciplinary action.

Any updates within an organisation that related to ongoing company activities and events can be shared utilising the following communication platforms:

• Emails

Email channel will be utilised to inform all employees about essential updated information and to promote upcoming events and activities. The company will create work email for each employee to be a central point of communication.

• Social Media

To be used by committee members to collaborate and communicate about ongoing projects online. This enables each member to conveniently share and comment on ideas about company activities and events.

• Survey

The company will conduct the survey to collect feedback directly from our employees. This is to provide opportunity for our employee to give us opinions in case they want us to improve anything.

Procedures

CP Fitness's communications policy is a framework for all communications within all operations. This will apply to all working in an organisation. The scenarios can be:

Context	Process
Customer making a complaint	1. Listen to them 2. Sincere apology 3. Offer solutions 4. Follow up with the matter
Employee making a complaint	1. Listen to them 2. Sincere apology 3. Offer solutions 4. Follow up with the matter

Question : From above case, Identify potential expectations of internal groups and individuals of CP Fitness.