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CPM = $ 1 . 5 0 , click through rate = . 0 8 % , conversion rate = 1 . 7 0 %

CPM

=

1.50,

click through rate

= . 08 %,

conversion rate

= 1.70 %,

sale price per order

=

800,

procurement cost per order

=

265 .

What is the cost per click?

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