CPPREP$4004$ Establish marketing and communication profiles in real estate $-$ VIC $2023/01$

Overview and Instructions

$1.$ Define the relationship between marketing and communication channels and explain why this is so important for the success of an agency.Communication with $\_\_\_\_$ is done largely through a businesses $\_\_\_\_,$ as it is the $\_\_\_\_$ where the product or service is $\_\_\_\_$ to the consumers. Communicating with suppliers, investors, government representatives and employees is handled at different levels of an organisation, but $\_\_\_\_$ to customers is $\_\_\_\_$ in some way, making the $\_\_\_\_$ between marketing and $\_\_\_\_$ inseparable. If an agency's marketing and communication channels are connected $\_\_\_\_$ it will allow the $\_\_\_\_$ to be successful among $\_\_\_\_$ and the $\_\_\_\_$

$2.$ Identify a different marketing method for each of the below marketing profiles and explain the features of each method. Personal Marketing Response Area $($No Limits$)$ Property Marketing Response Area $($No Limits$)$ Agency Marketing Response Area $($No Limits$)$

$3.$ Personal, property and agency marketing profiles all have their own purpose. Match each 'purpose' to the appropriate marketing profile.

$4.$ How does a personal profile assist in attracting potential clients? Why is it important to an agency that their agents have strong personal profiles?

$5.$ Identify and explain two $(2)$ ethical practice considerations that need to be taken into account in marketing and communication. Ethical practice one: Response Area $($No Limits$)$ Ethical practice two: Response Area $($No Limits$)$

$6.$ It is important that your personal practices are aligned with your clients expectations, as this will decrease the risk of problems arising. However, it is inevitable that, at some stage, problems will appear that need to be dealt with.Scenario: You have a client $($vendor$/$principal$)$ that has asked you to not include any pictures of the bathroom in your marketing campaign for the sale of their property, as it is half demolished due to an asbestos finding. $1.$ What is the personal practice you must employ to deal with this matter and what is the client's expectation? Response Area $($No Limits$)$ Response Area $($No Limits$)2.$ How would you address, record and resolve this matter? Response Area $($No Limits$)$

$7.$ A property marketing profile needs to catch the eye of potential buyers. There are particular techniques and approaches that can be used to make a brochure more appealing. Label each marketing technique used in this property brochure.

$8.$ Referring to the property in the previous question $-$ which of the below demographics should the property campaign be aimed at$?$

$9.$ There are many ethical and legal obligations that agents must follow when delivering a real estate service $-$ whether sales, property management or marketing. Select the ethical and legal obligations below.

$10.$ Identify a risk to the agency of poor marketing and communication practices. Explain a strategy that can be used to minimise the potential risk.

$11.$ Scenario

$12.$ Agency Marketing Task: Create a short flyer$/$profile about Entry Real Estate, promoting its services. Upload this as a PDF for marking.Include the following testimonials and details in the flyer: $$Mary$$s insights into the industry are unparalleled in our experience. Her attention to detail benefits all parties involved in the process. It was very reassuring to have someone so professional and competent to guide us through this procedure. $$ Jane, VIC$$Hands down the greatest experience. If you$$re going to sell, you should do it with Entry Real Estate$-$ Kuri, VICThe Entry Real Estate Team:Mary WangPriya CollinsJimmy HuntGrant BryanDiya SumatiThe flyer must include a short paragraph about the business and the services and support it provides to the public. If there are any details or information that are not noted above, but you feel will add value to the agency's profile, feel free to add these. Remember: Often a good way to engage the community is by supporting local clubs or charities.

$13.$ Property Marketing Task: Access the Ocean Grove property PDF here:Using the information and pictures provided, create a marketing flyer$/$brochure for the property. This will be used on the company website and on various real estate sites, as part of the markting plan for the property. Be sure to use the below techniques: Use an attention$-$grabbing headlineUse engaging and enticing languageUse a cleverly crafted narrative that describes the home$$s best featuresUse a call to action $($e$.$g 'Buy Now!$\text{'})$Once you complete the flyer, submit it as a PDF for marking.

$14.$ Personal Marketing Task: Create an ethical personal profile for yourself to attract potential clients. For the purpose of this task, you can use fictional details to boost your profile.Ensure you:Include the company logo and name, as well as your own name and role.Include a bio and use professional words to describe yourself.State your real estate experience.Show your connection to the area$/$suburbs you work in$.$This must