Crafting Messages that Get Attention

As part of a 2012 marketing campaign, Taco Bell sent handwritten fan notes and jewelry to popular models in hopes of generating buzz. The highly personal letters, which marketers sent to Miss California Leah Cecil and swimsuit model Chrissy Teigen, among others, gushed statements like "You're cool, a great friend, and you like Taco Bell" and "Following you on Twitter was the best decision we ever made." To prove their affection, the marketers enclosed two rings that, worn together on the hand, spell Taco Bell. "We like you, so we wanted to give you this custom Taco Bell ring," explained one of the notes. The models were seen flashing their new friendship rings on Instagram and Twitter.

https://www.racked.com/2013/5/20/7670325/taco-bell-targets-blist-models-with-jewelry-weird-love-notes(Links to an external site.)

https://www.tintup.com/blog/best-social-media-marketing-campaigns-of-2017/(Links to an external site.)

https://www.cbsnews.com/news/10-companies-with-insanely-great-marketing/(Links to an external site.)

Question is:

1)Based on the articles above, analyze how the companies shown as examples are using unique strategies to create messages that get attention?