Question
Crafting the Brand Positioning and Competing Effectively , consider the following How can an organization develop an ideal positioning statement that aligns its products or
Crafting the Brand Positioning and Competing Effectively, consider the following
How can an organization develop an ideal positioning statement that aligns its products or services to its customers/consumers? Consider finding an ideal (or subpar) example as well as explaining why it is ideal (or subpar).
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
