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Craig just became the new CEO of an advertising company that is 9 0 years old. He has been with the company for 2 0

Craig just became the new CEO of an advertising company that is 90 years old. He has been with the company for 20 years. He was chosen because the board wants him to turn around the business, which has been losing customers in the Internet age. Craig wants to try some things that used to be done at the company such as: veteran employees and managers training each other on the values and beliefs of the organization, telling stories about some of the company's past successes, developing a slogan for the company, and having numerous ceremonies for employees that rewards their creativity and innovation. What Craig plans are examples of
Multiple Choice
a value stabilizing plan.
decentralizing authority.
embedding culture.
MBO.
TQM.

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