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Crane Bottle Shop has two divisions, Wine and Beer. The sales mix is 70% Wine and 30% Beer. Crane's annual fixed costs are estimated
Crane Bottle Shop has two divisions, Wine and Beer. The sales mix is 70% Wine and 30% Beer. Crane's annual fixed costs are estimated at $125400. The average selling price in the Wine division is $30 with a variable cost of $12. The average selling price in the Beer division is $12 with a variable cost of $6. What is Crane's weighted-average contribution margin ratio? 30% 57% 53% 60%
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