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Crane Designs makes various accessories for pets. Their trademark product, PetBed, is perceived to be high quality but not extravagant, and is sold in a
Crane Designs makes various accessories for pets. Their trademark product, PetBed, is perceived to be high quality but not extravagant, and is sold in a variety of pet stores. Karen White, marketing manager, has convinced her boss that they are missing an important segment of the market. "We can increase the quality of the material and design and market PetBed to a higher-end clientele," Karen claims. "We won't compete with our existing product. It's win-win!" PetBeds sell for $ 150 each. Karen estimates the gross margin at $ 50. After working with production engineers and the marketing research team, Karen has designed a bed that she believes the new market segment will purchase $ 240 for. The production engineers and accountants believe it will cost about $ 150 to make. (a) If Crane Designs uses cost-plus pricing and prices most products like the original PetBed, what should be the price of the high-end PetBed? (Round answer to O decimal places, e.g. 25,000.) $ per bed Price of the high-end PetBed e Textbook and Media Save for Later Attempts: 0 of 3 used Submit
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