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Crazy Coffee wants to pursue a backward vertical integration corporate level strategy. To accomplish this, it develops new products, including an expresso machine. purchases the

Crazy Coffee wants to pursue a backward vertical integration corporate level strategy. To accomplish this, it
develops new products, including an expresso machine.
purchases the supplier in Brazil that provides its coffee beans.
buys an electronics company that specializes in GPS devices.
starts a cookie company to complement its production of coffee.
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