Question
Creams of Tasmania Ltd manufactures cream for three different markets. The business has grown from a backyard hobby for the owners to quite a large
Creams of Tasmania Ltd manufactures cream for three different markets. The business has grown from a backyard hobby for the owners to quite a large manufacturing concern. The company is structured into three distinct divisions aligned with each market, as shown below.
| Body | Face | Baby |
Sales | $4,720,000 | $2,480,000 | $6,300,000 |
Variable costs | 33% | 38% | 50% |
Fixed costs | $1,960,000 | $1,800,000 | $1,700,000 |
Divisional investment | $5,000,000 | $4,000,000 | $12,000,000 |
The management has come across a further investment opportunity. It does not want to develop a separate division, so one of the existing divisions would need to take responsibility for the new investment opportunity. Management estimates that the new investment opportunity would require an investment of $2,500,000 to deliver sales of $2,000,000, with variable costs estimated at $625,000 and fixed costs at $1,000,000.
Required:
- At present, divisional performance is evaluated based on ROI. If this is the case, which division would want to take over the new investment opportunity?
- If the company changed its performance evaluation criteria to encompass residual income based on a charge for capital of 14%, which division would want to take over the new investment opportunity?
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