Create a 30-to 60-second elevator pitch that you can deliver in person and represents your brand Identify your audience: peer, manager, HR manager, etc. Introduce yourself: name, who you are (student, job title, etc.) Provide a clear, concise summary of what you do. This will include, but not be limited to, your personal brand statement. It could also include some of the following: job duties, skills, strengths, volunteer work, and/or school experience. Explain what you want: goals, career advancement, building your professional network, etc. Finish with an invitation to connect: Business card, email, and social media username