Create a balanced score card for Apple inc. The four categories of the score card are Financial,Customer satisfaction, innovation/learning perspective, and internal business perspective. Some financial information for the case "The Company's customers are primarily in the consumer, small and mid-sized business, education, enterprise and government markets. The Company sells itsproducts and resells third-party products in most of its major markets directly to consumers and small and mid-sized businesses through its retail and onlinestores and its direct sales force. The Company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers,retailers and value-added resellers. During 2017 , the Company's net sales through its direct and indirect distribution channels accounted for 28% and 72%,respectively, of total net sales. The Company believes that sales of its innovative and differentiated products and services are enhanced by knowledgeable salespersons who can convey thevalue of the hardware and software integration and demonstrate the unique solutions that are available on its products. The Company further believes providingdirect contact with its targeted customers is an effective way to demonstrate the advantages of its products over those of its competitors and providing a high-quality sales and after-sales support experience is critical to attracting new and retaining existing customers. To ensure a high-quality buying experience for its products in which service and education are emphasized, the Company continues to build and improve itsdistribution capabilities by expanding the number of its own retail stores worldwide. The Company's retail stores are typically located at high-traffic locations inquality shopping malls and urban shopping districts. By operating its own stores and locating them in desirable high-traffic locations the Company is betterpositioned to ensure a high-quality customer buying experience and attract new customers. The stores are designed to simplify and enhance the presentationand marketing of the Company's products and related solutions. The retail stores employ experienced and knowledgeable personnel who provide productadvice, service and training, and offer a wide selection of third-party hardware, software and other accessories that complement the Company's products.The Company has also invested in programs to enhance reseller sales by placing high-quality Apple fixtures, merchandising materials and other resourceswithin selected third-party reseller locations. Through the Apple Premium Reseller Program, certain third-party resellers focus on the Apple platform by providinga high level of product expertise, integration and support services. The Company is committed to delivering solutions to help educators teach and students learn. The Company believes effective integration of technology intoclassroom instruction can result in higher levels of student achievement and has designed a range of products, services and programs to address the needs ofeducation customers. The Company also supports mobile learning and real-time distribution of, and access to, education-related materials through iTunes U ,a platform that allows students and teachers to share and distribute educational media online. The Company sells its products to the education market throughits direct sales force, select third-party resellers and its retail and online stores