Create a buyer profile appendix, for mary browns lowest selling product, which is the mary brown chicken sandwich, these are examples that can be used in the appendix How many different buyer types are there? What makes them different? How important are their differences to your product? How are your buyer types different from your competitors? How important are the differences in your buyer types to your company$$s revenue? Who are the BFFs$?$ Butterflies? Divas? Which buyers cost the most to attract? $($Customer Acquisition$)$ Which ones can we sell more to$?$ More often to$?($Customer Development$)$ Which ones are expensive to retain $($Customer Retention$)?$ Do we have any advocates? Who are they?