Create a communication plan for a small scooter and bicycle rental business. You'll review and analyze the data that has been collected by the company. And you will use the Communication Plan Template to create your communication plan.

Scenario

Wheelies is a small, family-owned scooter and bicycle rental business near the large tourist city of San Francisco, California. Wheelies currently has 42 employees, most of whom are San Francisco residents. Currently, Wheelies promotes itself by having their employees hand out 20% discount coupons within a one-mile radius of the store. Employees do this each morning for the first three hours that the store is open. Additionally, Wheelies has a Facebook page (last updated two months ago) that offers a two-for-one rental coupon to followers who share the post.

The biggest struggle for Wheelies is its competition with other local businesses to attract tourists. The owner of Wheelies decided to invest in modern marketing techniques. In doing this, they hope to establish a presence in the community and gain new, returning customers. This will require the owner to understand the company's audiences and how to market to them.

You've been hired by the owner as a consultant. Your job is to do the following three tasks:

Create a basic communication plan that provides guidance on how to appropriately collect demographic information.
Analyze the provided demographic data in the San Francisco Fact Sheet, linked in the Supporting Materials section.
Identify ways to reach the target audience so that the owner can move forward with the new marketing campaign.
You'll create a full communication plan for the course project. This plan will affect both internal staff and external customers, so it's important to keep in mind these key elements of the company:

Employees
Since it is the off-season, the seasonal part-time staff are not currently working at Wheelies. This means that many of the employees who will be affected by your plan will not be present during its development.
You'll be unavailable during most of the busy season when the part-time staff come back to work.
Company Goals
Establish a presence in the community.
Gain new, returning customers.
Be sure to provide sufficient guidance and rationales in your communication plan that will allow for the plan to speak for itself.

Directions

Using the provided scenario and customer data set in the San Francisco Fact Sheet, begin work on your communication plan for Wheelies. This is in support of your final project submission, which is due in Module Seven. The plan should address the company's goals to be well-known in the community and to retain new customers year after year.

Specifically, you must address the following rubric criteria:

Data and Information Collection: Review the San Francisco Fact Sheet. Then provide feedback on how the data and information were collected and suggest future improvements. Address the following:
Evaluate whether the data and information are accurate, credible, and valid based on how they were collected.
Determine whether the data and information were collected in accordance with federal laws and regulations.
Analyzing Audience Data: Analyze the demographic data that Wheelies has already collected on their target audiences. Address the following:
Identify important target audience demographic information that has been collected.