Create a detailed Marketing Plan for the phone dating app company "Tinder". The basic framework of your plan should include an "Evaluation and control". Below is the given answers for this company's evaluation and control. Please provide more details and information. Provide 5 paragraphs with 10 sentences each and include cited sources.

Evaluation and Control: The evaluation and control of the marketing plan will involve the following: Monitoring user acquisition and engagement metrics to measure the success of new features and partnerships. Analyzing social media engagement and website traffic to evaluate the effectiveness of the social media strategy. Conducting market research to assess user preferences