Create a digital media plan (using template provided)

The fictional scenario is this: Kimpton hotel wants to drive increased traffic to their new site. They have $15,000 for media and you need to have a media plan to meet their goal of driving increased traffic

• The main idea is to: get the right message, in front of the right person, at the right time, with the right amount of money, to generate the right response (based on marketing objectives and goals)
• Must cover the following points:
  • Focus on a digital channels only media plan
  • Budget of $15,000
  • Time frame (aim for a two month marketing plan: November and December)
  • Goal is to drive increased traffic/visits to the Kimpton consumer website - and ultimately drive sales.
  • Think through ideal channels and reach/frequency to help meet their goals of increasing traffic (clicks to their website)
  • Assumptions: There are 5 channels listed in the attached document. Optimize the channels so that you are driving as many qualified clicks.
  • Included in excel document is place to explain rationale in choosing channels and what you wanted to achieve.

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