Question
create a marketing campaign concept for Starbucks, including the following: Who is the target audience? What is your goal? What approach and strategy are you
create a marketing campaign concept for Starbucks, including the following:
- Who is the target audience?
- What is your goal?
- What approach and strategy are you using for the campaign?
What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
