create a marketing plan for a sustainable product (good or service) for an existing organisation. The organisation can be large, small, not for profit, local or international. However, the product (good or service) needs to be fictitious - It has to be a completely new product or service or idea for the organisation.

The aim of this is to identify a problem and to contribute a solution to this problem through the use of appropriate marketing strategy.

The product offering that you choose needs to be something that a consumer (or customer) can purchase.

develop:

(1) a concept for a new or improved offering

(2) a marketing plan for the proposed offering to ensure it has the greatest level of success.

Remember that the marketing plan should be based on an existing organisation however the product needs to be fictitious and solve an environmental or social problem.

(Note::This work should be of twenty five hundreds word)