create a press kit for A new affordable housing development is complete, and the developers have hired a PR firm to help reach and attract a diverse group of prospective homebuyers representing multicultural backgrounds. The PR campaign objectives are to: Encourage prospective multicultural homeowners to consider and visit the development. Promote the understanding that a multicultural housing development has both social benefits and economic advantages. Convince prospective multicultural homeowners to seek any additional information needed to make an offer. The campaign needs to be "outside of the box." Students will be using the template below to devise what strategies and tactics they will use to effectively reach a diverse multicultural community