Create a report focused on an analysis of United Airlines, and what they've worked to accomplish up to now, and then give somevery specific and pointed advice as to what they should do next.

Part I - United Airlines Analysis

Company Description and Current Business Assessment

• Abrief, high levelidentificationanddiscussionof thekeyhistoricalstrategiceventsthat have shaped the organization into who they are today
• A review and analysis of the current United Airlines mission statement and its effectiveness
• An identification of the main currentUnited Airlinesstakeholders

1. who are these stakeholders?
2. what 'stake' does each hold?
3. has management been able tobalance these competing stakes?

External Environmental Analysis

• Identify and discuss theexternalenvironmental variablesimpactingUnited Airlines's current situation
• What are the most important of thePESTEL/general environmentforces
• Identify who/what these elementsare
• Why each is important
• What is the potential for these elements tochange over time
• What is the projected impactof these elements when/if they do change
• Identify and discuss theIndustry/Porter forcesthat impactUnited Airlines
• Explain clearly the impact of each of the forces

Market / Competitive Landscape Assessment

• Identify and discussUnited Airlines' mostsignificant competitors
• Analyze thecompetitive rivalryof the industry
• What are theconditionsof 'rivalry' at this point?
• What are thedrivers of competition?
• What are thebehaviorstaken by the organizations?
• What are (or are anticipated to be) theoutcomes or resultsof these actions and behaviors?
• Is this afast or slow cycle market?
• Whatkind and level of threat do these competitors posetoUnited Airlines?

Current Business-level Strategy Assessment

Identify and discussUnited Airlines' current business-level or positioning strategy, ensuring coverage of each of the following areas:

• Mainstrategic positioning approach
• Customersand customer relationships
• Value chain activitiesthat support the current strategy
• Resources- tangible and intangible
• Core competenciesofUnited Airlines

SWOT Analysis- inYOUR OWN words/work and using high quality research for support

• Assess the internalstrengths and weaknessesofUnited Airlines- using your own research from high quality business publication sites
• Be sure to properly cite each S/W element
• Speculate on the externalopportunities and threatsfacingUnited Airlines - using your own research
• Be sure to properly cite each O/T element

Company Identity Analysis

• At this point, and based on your analysis of the company thus far, what areYOURanswers to these questions:
• What are the biggest issues/challenges facing the company right now?
• WhoISUnited Airlines now?
• Who are theyNOT?

Part II - Proposed United Airlines Red Ocean Potential Opportunities

Proposed Red Ocean Tactics

• Identify and describe2-3 Red Ocean strategiesthat would allowUnited Airlinestocompete more effectively in their current system/situation
• Based on your answers to the questions above:
• what are themain environmental and competitor considerationsthat make these strategic initiatives the best choice forUnited Airlines?
• Identify and describe2-3 high level strategic activitiesUnited Airlinesshould considerto achieve these initiatives

Possible Blue Ocean Tactics

• Identify and describe anypossible Blue Ocean strategiesthat would allow United Airlines the opportunity to find some competition-free space to describe a new and uncontested value proposition

Describe completelywhat that Blue Ocean space might look like