Create a section describing the companys strategic vision for B.

North America Competitive Efforts by Company DE F G Co.B vs Ind. Avg. A B H I J Ind. Avg. K +7.7% +13.6% 418 5.9* 79 3.3 52 113 -6.3% -9.1% -5.8% -12.4% -8.0% -37.9% -43.4% 5,196 4,577 14.16 4,419 2,660 -43.6% AC CAMERA SEGMENT Price (average wholesale $ per unit) 375 450 357 400 414 568 500 385 280 450 P/Q Rating (1 to 10 stars) 5.4* 6.7* 5.6* 5.3* 6.8* 7.5* 4.5* 5.6* 5.1* 6.4* Brand Reputation (prior-year image) 85 74 65 83 84 86 74 81 77 80 Number of Models 4 3 4 3 2. 3 4 3 4 Retail Multi-Store Chains 59 49 44 53 54 65 50 48 44 56 10 Online Retailers 17 Outlets 128 99 87 119 115 166 107 99 84 129 Local Retailers 4,211 3,600 4.908 4,731 6,330 4.250 3,990 3,480 5,070 Retailer Support (5 per unit) 10.15 8.79 8.01 27.84 14.05 25.19 16.55 13.19 4.91 12.94 Advertising Budget (5000) 7,500 2,500 3,993 7,000 4,800 5,600 700 5,100 4,000 3.000 Website Displays (5000) 2,000 1,500 1,995 4,000 3,000 3,150 2,000 2,450 4,000 2,500 Sales Promotions - Weeks 10 2 Discount 24.0% 15.0% 10.0% 15.0% 10.0% 0.0% 23.0% 100% 100% 11.0% Warranty Period (days) 360 360 360 360 360 360 360 360 60 360 Demand for ACC Units (000s) 295.7 194.5 237.7 269.4 169.1 151.1 261.6 305.8 231.9 Gained/Lost (due to stockouts) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 AC Camera Units Sold (000s) 295.7 194.5 237.7 269.4 263.3 169.1 151.1 261.6 305.8 231.9 Market Share 12.4% 8.2% 10.0% 11.3% 11.1% 7.1% 6.3% 11.0% 12.8% 9.7% Special AC Camera Contracts Discount Offer (% off standard price) 5.0% 5.0% 0.0% 10.0% 20.0% 32.0% 5.0% 5.0% 5.0% 7.0% Value Index 44 39 0 43 52 44 28 44 54 42 Special Contract Units Sold (000s) 0.0 0.0 0.0 0.0 26.3 16.9 0.0 0.0 30.6 0.0 2.1 12.89 -52.4% +17.2% +9.1% -18.3% 263.3 330 238.0 0.0 238.0 10.0% -18.3% -1.8pts Avg. Discount = 9.4% Avg. Value Index = 43 Total Units = 73.8k UAV DRONE SEGMENT Price (average direct-sale $ per unit) 1,475 1,999 1,733 3,000 2,450 2,600 2,500 1,977 1,500 2,500 Discount to Online Retailers 9% 8% 9% 15% 10% 15% 11% 8% 9% 16% P/Q Rating (1 to 10 stars) 4.0* 7.2* 4.5* 5.8* 6.7* 6.6* 4.8* 5.0* 4.8* 5.4* Brand Reputation (prior-year image) 85 74 65 83 84 86 74 81 77 80 Number of Models 2 2 2 4 2 2 2 3 2 3 Online Retailers 42 46 46 50 44 50 33 38 38 54 Website Displays (5000) 1,500 1,700 1,795 5,000 2,500 5,000 4,000 2,600 1,500 3.000 Search Engine Advertising (5000s) 3,000 1,700 1,700 11,000 6,000 3,500 9,500 3.500 1.500 3.000 Retailer Recruitment (s per unit) 133.33 153.85 385.93 461.54 244.32 152.90 310.56 266.67 146.67 210.84 Warranty Period (days) 360 360 180 360 360 360 360 180 60 69 360 Drone Unit - Direct (company website) 66.1 59.8 51.4 29.3 45.1 36.1 35.9 47.9 57.5 33.1 Demand 3rd-Party Retailers 9.0 7.8 2.7 19.5 12.0 (000s) 7.8 16.6 Total Demand 75.1 67.6 54.1 48.8 62.7 54.7 65.3 49.7 Gained/Lost (due to stockouts) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV Drone Units Sold (000s) 75.1 67.6 54.1 48.8 62.7 54.7 52.0 59.9 65.3 49.7 Market Share 12.7% 11.5% 9.2% 8.3% 10.6% 9.3% 8.8% 10.2% 11.1% 8.4% 2,173 11.0% 5.5* 79 2.4 44 2,860 4,440 246.66 294 46.2 -8.0% -27.3% +30.9% -6.3% -16.7% +4.5% -40.6% -61.7% -37.6% +22.4% +29.4% -39.1% +14.6% 17.6 18.6 16.1 52.0 12.8 59.0 59.9 0.0 59.0 10.0% +14.6% +1.5pts. North America Competitive Efforts by Company DE F G Co.B vs Ind. Avg. A B H I J Ind. Avg. K +7.7% +13.6% 418 5.9* 79 3.3 52 113 -6.3% -9.1% -5.8% -12.4% -8.0% -37.9% -43.4% 5,196 4,577 14.16 4,419 2,660 -43.6% AC CAMERA SEGMENT Price (average wholesale $ per unit) 375 450 357 400 414 568 500 385 280 450 P/Q Rating (1 to 10 stars) 5.4* 6.7* 5.6* 5.3* 6.8* 7.5* 4.5* 5.6* 5.1* 6.4* Brand Reputation (prior-year image) 85 74 65 83 84 86 74 81 77 80 Number of Models 4 3 4 3 2. 3 4 3 4 Retail Multi-Store Chains 59 49 44 53 54 65 50 48 44 56 10 Online Retailers 17 Outlets 128 99 87 119 115 166 107 99 84 129 Local Retailers 4,211 3,600 4.908 4,731 6,330 4.250 3,990 3,480 5,070 Retailer Support (5 per unit) 10.15 8.79 8.01 27.84 14.05 25.19 16.55 13.19 4.91 12.94 Advertising Budget (5000) 7,500 2,500 3,993 7,000 4,800 5,600 700 5,100 4,000 3.000 Website Displays (5000) 2,000 1,500 1,995 4,000 3,000 3,150 2,000 2,450 4,000 2,500 Sales Promotions - Weeks 10 2 Discount 24.0% 15.0% 10.0% 15.0% 10.0% 0.0% 23.0% 100% 100% 11.0% Warranty Period (days) 360 360 360 360 360 360 360 360 60 360 Demand for ACC Units (000s) 295.7 194.5 237.7 269.4 169.1 151.1 261.6 305.8 231.9 Gained/Lost (due to stockouts) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 AC Camera Units Sold (000s) 295.7 194.5 237.7 269.4 263.3 169.1 151.1 261.6 305.8 231.9 Market Share 12.4% 8.2% 10.0% 11.3% 11.1% 7.1% 6.3% 11.0% 12.8% 9.7% Special AC Camera Contracts Discount Offer (% off standard price) 5.0% 5.0% 0.0% 10.0% 20.0% 32.0% 5.0% 5.0% 5.0% 7.0% Value Index 44 39 0 43 52 44 28 44 54 42 Special Contract Units Sold (000s) 0.0 0.0 0.0 0.0 26.3 16.9 0.0 0.0 30.6 0.0 2.1 12.89 -52.4% +17.2% +9.1% -18.3% 263.3 330 238.0 0.0 238.0 10.0% -18.3% -1.8pts Avg. Discount = 9.4% Avg. Value Index = 43 Total Units = 73.8k UAV DRONE SEGMENT Price (average direct-sale $ per unit) 1,475 1,999 1,733 3,000 2,450 2,600 2,500 1,977 1,500 2,500 Discount to Online Retailers 9% 8% 9% 15% 10% 15% 11% 8% 9% 16% P/Q Rating (1 to 10 stars) 4.0* 7.2* 4.5* 5.8* 6.7* 6.6* 4.8* 5.0* 4.8* 5.4* Brand Reputation (prior-year image) 85 74 65 83 84 86 74 81 77 80 Number of Models 2 2 2 4 2 2 2 3 2 3 Online Retailers 42 46 46 50 44 50 33 38 38 54 Website Displays (5000) 1,500 1,700 1,795 5,000 2,500 5,000 4,000 2,600 1,500 3.000 Search Engine Advertising (5000s) 3,000 1,700 1,700 11,000 6,000 3,500 9,500 3.500 1.500 3.000 Retailer Recruitment (s per unit) 133.33 153.85 385.93 461.54 244.32 152.90 310.56 266.67 146.67 210.84 Warranty Period (days) 360 360 180 360 360 360 360 180 60 69 360 Drone Unit - Direct (company website) 66.1 59.8 51.4 29.3 45.1 36.1 35.9 47.9 57.5 33.1 Demand 3rd-Party Retailers 9.0 7.8 2.7 19.5 12.0 (000s) 7.8 16.6 Total Demand 75.1 67.6 54.1 48.8 62.7 54.7 65.3 49.7 Gained/Lost (due to stockouts) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 UAV Drone Units Sold (000s) 75.1 67.6 54.1 48.8 62.7 54.7 52.0 59.9 65.3 49.7 Market Share 12.7% 11.5% 9.2% 8.3% 10.6% 9.3% 8.8% 10.2% 11.1% 8.4% 2,173 11.0% 5.5* 79 2.4 44 2,860 4,440 246.66 294 46.2 -8.0% -27.3% +30.9% -6.3% -16.7% +4.5% -40.6% -61.7% -37.6% +22.4% +29.4% -39.1% +14.6% 17.6 18.6 16.1 52.0 12.8 59.0 59.9 0.0 59.0 10.0% +14.6% +1.5pts