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Create a Shopper Journal. The student will accompany, discuss and record the shopping behavior of one individual of their choice during two weeks. The goal
Create a Shopper Journal. The student will accompany, discuss and record the shopping behavior of one individual of their choice during two weeks. The goal is to create a journal with the shopper experience memories. The student will then analyze the memories described in the journal and make recommendations about how companies could use the shopper journal to improve customer experience.
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