Create a table on your computer, with four columns, labelled Geographic, Demographic, Psychographic, and Behavioural. Using the material in this chapter, provide a minimum of two specific descriptors of Awake's target market. Of the four different segmentation variables, rank them in order of importance from the perspective of Awake. Behavioural segmentation, as mentioned in the case, is often either misunderstood or underappreciated in target marketing. In your own words, explain the difference between psychographic and behavioural segmentation characteristics