Create a timeline of actions undertaken by the Rent the Runway (RTR) co-founders.

The Case articulated 3 main value propositions and accompanying business models. Fill out a business model canvas for each one. Explain which actions and information of the founders led each business model canvas iteration

The founders realize that they will need to provide telephone customer service for their customers. Given the value proposition they finally wound up with (the 3rd canvas), where should this service lie on the quality/cost spectrum? Suggest some policies to optimize it accordingly.

At the end of the written case in 2010, the cofounders are considering whether to (1) stick with their original plan to pursue operational improvements before raising additional capital, or (2) accelerate fundraising in order to expand inventory and product range, enabling RTR to serve broader customer segments and usage occasions. How would you recommend they proceed?