Create an annual forecast for Purina Dry Dog Foods $($ONE & Beneful, two flavors

each$)$ and a total Purina $($sum of two brands, four items$)$

$$ Use $12$ week data and $52$ week data to create your forecast, including:

$$ $ volume, percent change and category change

$$ Use competitive information on Iams, Pedigree and Total Category to substantiate your

volume forecasts

$$ Assumptions:

$$ Growth$/$decline will remain similar to current data

$$ Competition not listed has no impact on the forecast

$$ Category growth must be included in justification of your forecast

$$ Use only $ sales, not unit sales

$$ No promotion data included, no not part of the forecast estimates