Create an idea for a new reality television show:

come up with a concept for the show

identify the target market providing a psychographic profile

Develop a positioning statement for this television show:

Identifying competitive advantages

Selecting competitive advantage$($s$)$ on which to create position: what does their program offer that others do not?

Developing a positioning strategy

What competitive advantage does the show have over existing shows?

How many and which differences would you promote?