create an IFE Matrix (a table of 4 columns to be filled). then, provide an interpretation of the matrix

Question 2t (30 points) Iouder among QSR, wer given incresed sicket volume and mema complouify. Dankin's intemal axdit resulted in the following: - For Dankin' Doouts, 60 W of the sompany revenue is from colfoe (0,07,4) - Dunkin' Donuts has the of ranking for customer loyaliy in the coffoe catryony by Brand Keys for the last 8 years (0,06,4) - Dunkin' Brands has an asset light business mode bocause 99.0% of thetr stores are frachised (0.06,4) - The assets of Dunkin' Brands are financed with 88.42% debt and H.S83, equity. The company is approximately $ I. 8 billion in debt and highly leveraged (0.06,1) - Is the Coffee and Snack Shops Industry in the US, Dunkin' Donuts has a 25.5% market. share behind Starbucks at 42.4%(0.06,1) - American Customer Satisfaction Index rated Dunkin' Donuts the numbet one coffec brand in 2013(0.06,4) - Dunkin' Donuts does not have an option for the growing number of pcople writh celiac disease or pluten intolerancelsensitivity (0.05,2) - In the doughnut industry, Dunkin' Donuts bas 56.4% market share (0.05,4) 1) (0,04,3) US frachases in 2013(005,2) majority of the brands ietcrablatal iates (0.04,3) behind Dairy Quecn at 2535(0.02,1) which has 5 miltioa downloads (0,03,3) - In 2014, intemational sules for Dacicin' Donuts decreased 2% and Bankin-Robbins decteased 1:246(0,03,2) Create an IFE matrix for Dunkin' and interpret the findings