Create an initial Competitive Profile Matrix of Southwest Airlines company through case company by using the below spreadsheet template.

After entering in 12 critical success factors, enter in a weight for each factor; weights are industry-based. Be sure to check the bottom of the "Enter Weight Below" column, to make sure your sum weight is equal to 1.00 . It is okay for some factors to receive a low weight and a factor or two to receive a high weight of say 0.20 . 1= "major weaknesses" 2= "minor weaknesses" View CPM Matrix 3= "minor strength" 4= "major strength" Enter 12 Factors Below Weight View CPM Matrix 0.00