Question
Create an positioning statement for the most attractive target segment you have identified for Kameda Crisps (note: we discussed positioning statements in the Red Lobster
Create an positioning statement for the most attractive target segment you have identified forKameda Crisps(note: we discussed positioning statements in the Red Lobster case). Positioning helps a brand to determine its unique selling point. Your "positioning statement" should include the following four elements: "For (the selected target segment),Kameda Crispsis (single most important claim, which should be the unique selling point) among all (alternative products / competitors) because (single most important support of the claim)."In addition, in a couple of sentences briefly explain your rationale for the selected unique selling point.
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