Create Digital Marketing Measurement Model (DMMM) for the website hm.com for the month of September 2022 (This is for the US site, if you enter hm.com on your browser it will redirect you to a local website based on your country) . You can use https://www.similarweb.com/ for hm.com to get traffic estimates and you can make assumptions for all your other targets. Assume an average of 1% ecommerce conversion rate. Briefly explain your DMMM and why you chose your Goals, KPIs and Targets. You should have 1 goal, 1 KPI and 1 target per each of the marketing stages. NOTE: This exercise is for hm.com.