create five additional research questions that can be addressed with one-way ANOVA. For each question, clearly identify the variables you would test.
just need some examples of what the questions would be don't understand how to create a question that can be addressed with one-way nova test
The Swamp Palace Museum (SPM) is an interactive museum that . In what ways can Swamp Palace use technology to improve a teaches visitors the ways of life on the swamps of the southern customer's ability to effectively navigate around the museum? United States. Visitors can visit over 100 exhibits demonstrating the In what ways can Swamp Palace increase return visits by ecology of the swamp and the habits of the animals and insects that customers? call the swamp home. Additionally, the museum includes several Is participation in online coupon programs an effective way of fast-food and full-service restaurants and opportunity for swim- increasing patronage and value? ming and several thrill rides. The park covers over forty acres and includes miles and miles of pathways. Several technologies are considered as ways of enhancing value. The park was originally supported with one-time government One is a mobile phone app that will provide oral and visual naviga- funding but now it has to become self-supporting. After five years tion aids around the park. For instance, if someone says "take me to of operation, the park has not lacked for visitors but has struggled the Blind Bayou Bar," the phone will give directions using promi- just to break even. The Swamp Palace has sought help from the nent museum landmarks. Second, Swamp Palace is considering sub- Marketivity Group to help them address the long-term viability of scribing to an Internet coupon program that would provide patrons the park. with discounts. Marketivity translates these statements into several Initially, the Swamp Palace conducts exploratory research research questions including the following: employing a participant-observer technique in which trained 1. Do patrons who use a mobile phone navigation app report interviewers pretend to be park guests and engage in dialog with higher service quality and have an improved experience relative museum patrons. After employing interpretive techniques to the to those who do not? data gathered in these interviews, the Marketivity Group reports the 2. Do patrons who use the mobile phone app have a greater exploratory results to management, The report emphasizes these key likelihood of upgrading to a season pass? findings: 3. Do patrons who use a coupon report more positive price 1. Patrons who complain tend to base their complaints over defi- perceptions? 4 . ciencies in quality. Happy patrons voice nothing indicating a Do patrons who use the mobile phone app have a greater low quality theme. likelihood of upgrading to a season pass? 5. 2. Patrons also express a theme around value. Unhappy patrons What factors contribute to improved value perceptions? believe the value offered by the park is low based in part on Marketivity implements a quasi-experimental design over a what is perceived as a high admission price. one-week period in August. A sample of 200 visitors are randomly 3. Patrons express the difficulty in getting around in the park as a intercepted before entering the park. Approximately half are given key theme. Even happy patrons joke about how difficult it is to the opportunity to download a free navigation app for their cell find their way around. phone. Similarly, about half are invited to go to a kiosk and down- 4. As groups get larger, at least one member of the group was load a coupon from the Internet. The park provides Marketivity unhappy about having to accompany the others to the park. with employees to intercept the patrons and explain the research After further subsequent discussions, Marketivity is hired to procedures. Upon exiting the park, the patrons are taken to a undertake a further study aimed at helping in addressing these desk where they fill out a short questionnaire. The employee then decision statements: keys the data into the computer. The variables in the data set are described in the table below.Name Description Values Wayf A variable indicating whether the patron was provided the mobile phone app on entering the park Yes or No Groupn A variable indicating whether the patron used a Groupon discount to enter the park 1 = Yes / 2 = No 5Q1 Employees at 5PM offer high-quality service 5-point Likert (5D to SA) 5Q2 The attractions at SPM are high in quality 5-point Likert (SD to SA) 5Q3 The food quality at SPM is very good 5-point Likert (SD to SA) SQ4 The service at SPM is excellent overall 5-point Likert (SD to SA) 505 The quality of SPM is very good 5-point Likert (SD to SA) VAL1 The time I spent at SPM was truly a joy 5-point Likert (SD to SA) VAL2 I enjoyed being engaged in exciting activities during my visit to SPM 5-point Likert (SD to SA) VAL3 While at SPM, I was able to forget my problems 5-point Likert (SD to 5A) VAL4 I think SPM offers guests a lot of value 5-point Likert (SD to SA) PriceP The admission price is very fair 5-point Likert (SD to SA) Use the terms below to describe your feelings about your overall experience at the museum: FEEL 1 Favorable - - Unfavorable 7-point Semantic Differential FEEL2 Exciting - Boring 7-point Semantic Differential FEEL3 Happy- -Sad 7-point Semantic Differential FEEL4 Delighted - Terrible 7-point Semantic Differential UPGRADE Whether respondent agreed to upgrade their ticket to a season pass 1=No / 2=Yes / 3= Undecided Gender Sex of respondent 1=Female / 2=Male Age Age group 1 =less than 18 / 2= 19-24 / 3-25-35/4- 36 -45/5=46 or more Others How many others were with the patron 0=None / 1=1/2=2/3=3/ 4= more than 3 *Notes: Missing values in the data set are indicated by either an empty cell (sometimes with a . in the cell) or by the numeral 9. SPM stands for Swamp Place Museum, SD = Strongly Disagree (1) and SA = Strongly Agree
