Create one paid search strategy based on the following client details. You have a budget of $1000 permonth, the brand name has an average cost-per-click of approximately $0.10 and half of these clicks result in a purchase. The brand name gets on average only about 300 searches per month. More generic keywords relating to the product cost on average about $1.20, and there are thousands of these searches every month. Only 10% of the clicks from generic keywords result in a purchase. Create one smart way to split your monthly budget in order to maximise the amount of purchases for your brand.