Create the definition of a buyer persona. This helps to determine a company's target audience and has value in:

1. Identifying the person who should receive the company's message.
2. Crafting the specific content and appeal of that message.
3. Determining the timing of that message.
4. Determining the specific language and tonality of that message.
5. Choosing the specific device.
6. Define the target audience using demographic, geographic, psychographic, and behavioral characteristics. You must use all four of these categories to define the target.
7. Create a buyer persona for the target consumer based on the four demographic categories defined in Step 2. Use your imagination to visualize the person created by your target audience definition and use that to bring this person to life.
8. Select one of the seven Social Technographics Profiles (see your textbook) specific to social media usage that most closely matches the buyer persona you have developed. Provide a rationale for your response.
9. Use at least one source to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.