Create the fictional healthcare enterprise. You can choose any healthcare service. Examples are a dental service, doctor's office, healthcare technical support, or a hospital organization. describing both internal and external assessment of a possible marketing approach (for your fictional healthcare enterprise) by answering the following:

Environmental profile (population, income, types of healthcare services and reimbursements in the fictional or non-fictional community)

Market needs (types of households - ex: living alone - single, divorced, widowed, will patients switch health systems to follow their doctor, distance to healthcare services - ex: do patients prefer to drive a shorter distance)

Competition (direct competitors with same services in your community)