Create Your Brand Vision: The first step to creating your personal brand is to organize your thoughts and create your personal brand vision. This is the way you want yourself to be perceived by others and also how you want to live your professional and personal life. Vision is about where you want to be in your personal and professional life. (2) Create a Brand Statement as the starting point of concisely communicating your personal brand. (3) Write a short self-statement that you can use as an elevator pitch