Question
Create your own table collecting data for a min. of 3 advertisement opportunities that your target market of catering service is reading, listening to and/or
Create your own table collecting data for a min. of 3 advertisement opportunities that your target market of catering service is reading, listening to and/or watching. Insert the table into a word document to be included in your final class project and ATTACH to the assignment link. For each of the 3 places identified, assess these items (left hand column of your table): Print Outlet (Name the 3 choices) Reason Chosen Target Market reached (by demographics) Total reach (readership, circulation numbers) Ad specs (# of seconds for radio/television; size, color for newspaper/magazine) Frequency of ad placement Est. Cost (look for a rate card ) Editorial Coverage given? Advertorial Ads allowed? Online opportunity to integrate with the offline ad?
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