Create your promotional marketing budget forecast for one year.
	Do not include any marketing costs that are not promotional e.g. product development.
1	In box 1 choose the one budgeting method which is most suited to your company or industry, then enter your total annual promotional marketing budget, for that option only.
2	In box 2 choose the breakdown of your promotional methods (no one method should be 100% and all methods should add up to 100%).
3	In box 3 list the names of each of your marketing campaigns that you will run throughout the year, in chronological order.
	Start with the month at the beginning of your fiscal year e.g. your year could be April 2023 to March 2024 (ensure it covers 12 months)
	Enter the amount you will spend each month, and assume your entire campaign spend occurs in the same month the campaign is run.
	Box 4 calculates your annual budget and timeline budget for you. You do not have to enter any values in this box.
	Box 1	Select which budgeting method to use (one option) and enter your own figures.					Box 2	Split your budget into promotional methods. Use the recommended percentages in column I,
		0						or change them, but ensure the total is 100%.
	New small companies typically spend 2 - 5% of annual revenue	Option A	What can you afford?		$0			5	% Personal selling or direct marketing (5%)				$250
								20	% Digital marketing (20%)				$1,000
	Useful for existing companies	Option B	What did you spend last year?		$0			5	% Events (5%)				$250
								5	% Public relations (5%)				$250
	Useful for existing products	Option C	What percentage of sales?	Sales	$100,000			10	% Word of mouth/guerilla marketing (10%)				$500
			%	Percentage of sales	5			40	% Sales promotions/merchandising (40%)				$2,000
				Budget is:	$5,000			5	% Advertising (5%)				$250
								10	% Contingency (10%)				$500
	Useful for profitable companies or pitching to VCs	Option D	List your campaign ideas and calculate how much it comes to.				Total	100	%				$5,000
			Idea1		0
			Idea2		0
			Idea3		0		Box 4	Figures in box 4 are calculated for you, once you have completed step 4.
			Idea4		0			Your annual budget is:			$5,000
			Idea5		0			Your timeline total is:			$400,000
			Idea6		0			The current amount committed in your timeline is the budget.
			Idea7		0
				Total	0
	Box 3	Marketing timeline
		Enter your budget for each campaign below.	Jan	Feb	Mar	Apr	May	June	July	Aug	Sept	Oct	Nov	Dec
			$30,000	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
			$0	$10,000	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
			$0	$0	$10,000	$0	$0	$0	$0	$0	$0	$0	$0	$0
			$0	$0	$0	$20,000	$0	$0	$0	$0	$0	$0	$0	$0
			$0	$0	$0	$0	$40,000	$0	$0	$0	$0	$0	$0	$0
			$0	$0	$0	$0	$0	$50,000	$0	$0	$0	$0	$0	$0
			$0	$0	$0	$0	$0	$0	$50,000	$0	$0	$0	$0	$0
			$0	$0	$0	$0	$0	$0	$0	$10,000	$0	$0	$0	$0
			$0	$0	$0	$0	$0	$0	$0	$0	$10,000	$0	$0	$0
			$0	$0	$0	$0	$0	$0	$0	$0	$0	$40,000	$0	$0
			$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$60,000	$0
			$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$70,000
		Total	$30,000	$10,000	$10,000	$20,000	$40,000	$50,000	$50,000	$10,000	$10,000	$40,000	$60,000	$70,000